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Giftventure Creates New Line of Products Featuring Sesame Street Characters

New Licensing Agreement Sends Kids on Learning Adventures with Elmo and Big Bird


New York and Henderson, NV, May 21, 2009 – Sesame Workshop (www.sesameworkshop.org), the nonprofit organization behind Sesame Street, and Giftventure (www.giftventure.com), creator of personal treasure hunts for kids that arrive by mail, today announced a licensing agreement that will create the Sesame Street Giftventure.

The new Sesame Street Giftventure line will include three beautifully illustrated keepsake letters from a Sesame Street character like Elmo or Big Bird chosen by the customer. Each poster-sized letter contains a personalized game or puzzle designed for kids ages 2-5. When the child solves the final puzzle, its answer reveals the location of a hidden gift. Parents and gift-givers can personalize the puzzles by answering a few simple questions during the online ordering process.

"We commend Giftventure for integrating learning activities into the gift-giving process," said Maura Regan, Vice President and General Manager of Global Licensing for Sesame Workshop. "We are pleased to support companies that include educational opportunities for children in fun and creative activities."

"We're thrilled to partner with Sesame Workshop, a global leader in children's education and development," said Steve Mock, Giftventure Founder and devoted uncle of three. "The Sesame Street Giftventure brings learning and adventure to the gift-giving process, with educational games and puzzles featuring beloved characters from Sesame Street"

The characters featured in the Sesame Street Giftventure line will include: Big Bird, Elmo, Cookie Monster and Abby Cadabby. Each character will appear in a unique Giftventure with a specially-created storyline and educational games.

Each Sesame Street Giftventure will retail for ($19.95) and will be available beginning May 21, 2009 for purchase on Giftventure.com and store.sesameworkshop.org.


ABOUT SESAME WORKSHOP
Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children’s health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic donations support Sesame Workshop’s educational research and creative content for children around the world. Learn more at www.sesameworkshop.org.


ABOUT GIFTVENTURE
Giftventure (www.giftventure.com) makes every gift magical with a one-of-a-kind personalized treasure hunt designed just for your child. Custom-created with details you provide, your child’s Giftventure arrives by mail as a series of three keepsake letters. A character you choose guides your child through an exciting, educational journey with personalized puzzles and games. The solutions eventually lead to your hidden gift. The brainchild of a devoted and entrepreneurial uncle, Giftventure makes your birthday, Christmas or special occasion gifts even more memorable by wrapping your gift in adventure.


Media Contacts, Sesame Workshop:
Beatrice Chow
Sesame Workshop
(212) 875-6586
beatrice.chow@sesameworkshop.org


Media Contact, Giftventure:
Steve Mock
Founder and CEO, Giftventure
(650) 906-8968
steve@giftventure.com