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MY TWINN LAUNCHES PERSONALIZED TREASURE HUNT WITH GIFTVENTURE


NEW RELATIONSHIP COMBINES TWO CUSTOM CHILDREN'S PRODUCTS INTO ONE UNIQUE 'BIG GIFT' FOR GIRLS AGES 3-12


DENVER, and HENDERSON, Nev., Oct 09, 2008: My Twinn, creator of the just-like-me doll and a member of The Parent Company family (Nasdaq: KIDS), along with Giftventure, maker of patent-pending personalized treasure hunts for kids, announced today the launch of the My Twinn Giftventure on MyTwinn.com and in the My Twinn holiday catalog. The My Twinn Giftventure is the ultimate personalized gift for girls, featuring a customized adventure that builds excitement and gradually reveals the location of the child's new personalized My Twinn doll.


Just in time for holiday gift-giving, the My Twinn Giftventure helps families create a magical and memorable "big gift" for girls ages 3-12. The Giftventure consists of three mailers from the child's soon-to-be best friend, with a series of custom puzzles that eventually lead the child to the hidden My Twinn doll gift.


Parents can choose the My Twinn Giftventure when they order a My Twinn personalized doll online at MyTwinn.com.


"We're pleased to further enhance the unique My Twinn gift-giving experience with the My Twinn Giftventure," said Craig Currie, Senior Vice President of My Twinn for The Parent Company. "The combined gift of a My Twinn doll with a My Twinn Giftventure solves the dilemma parents face every year...how to make your child's big holiday gift extra special."


"The My Twinn Giftventure brings together two of the most innovative children's products available on the market," said Steve Mock, CEO and Founder of Giftventure. "With our patent-pending technology, Giftventure creates a unique and personalized experience around the delivery of each My Twinn doll, making the gift even more memorable and special in the girl's heart."


The My Twinn Giftventure is available for $24.95 at http://www.MyTwinn.com/giftventure. My Twinn personalized dolls retail for $129-$169.


ABOUT THE PARENT COMPANY
The Parent Company, Inc. (KIDS) is a leading commerce, content and new media company for growing families. The company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company's toy business offers thousands of toys and children's products through its eToys.com web site, catalogs and strategic retail partnerships; and personalized dolls and accessories through its MyTwinn.com brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse.com and DreamtimeBaby.com web sites. The company's luxury brands, PoshTots.com and PoshLiving.com, reach the country's most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com and ePregnancy.com, The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents.


ABOUT GIFTVENTURE
Giftventure ( http://www.giftventure.com ) makes every gift magical with a one-of-a-kind personalized treasure hunt designed just for your child. Custom-created with details you provide, your child's Giftventure arrives by mail as a series of three keepsake letters. A character you choose guides your child through an exciting, educational journey with personalized puzzles and games. The solutions eventually lead to your hidden gift. The brainchild of a devoted and entrepreneurial uncle, Giftventure makes your birthday, Christmas or special occasion gifts even more memorable by wrapping your gift in adventure. For more information, visit www.giftventure.com.


PR CONTACT:
Giftventure Studios Inc.
877.961.4438x3
pr@giftventure.com