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Giftventure and Nickelodeon Deliver Magic to Your Mailbox

New Giftventure Magical Adventure Personalized Treasure Hunts Star SpongeBob Squarepants, Dora the Explorer and Diego


Henderson, NV and New York, NY - Oct. 1, 2009 - Making traditional mail cool again, Giftventure (www.giftventure.com), creator of personalized treasure hunts that arrive by mail, and Nickelodeon today announced the launch of the Nickelodeon Magical Adventure Series, starring favorite Nickelodeon characters.

The new series delivers adventure and education to your mailbox packaged as custom letters from SpongeBob SquarePants, Dora the Explorer and Diego. Each illustrated, poster-sized letter from Giftventure contains a personalized game or puzzle designed for kids ages 3-9. When the child solves the final puzzle, its answer reveals the location of a hidden gift. Parents and gift-givers can personalize the puzzles by answering a few simple questions during the online ordering process.

"Giftventure is honored to partner with Nickelodeon, the number-one entertainment brand for kids," said Steve Mock, Giftventure Founder and devoted uncle of three. "We look forward to delivering personalized, educational treasure hunts by mail to fans of iconic Nickelodeon characters beginning this holiday season."

"We are excited to give kids the opportunity to interact with Nickelodeon characters in a completely new way with Giftventure," said Leigh Anne Brodsky, president of Nickelodeon & Viacom Consumer Products. "The Nickelodeon Magical Adventure Series offers a completely immersive, educational experience with letters from the most popular Nickelodeon characters. Since every child loves to get real mail, Giftventure and Nickelodeon are helping gift-givers provide today's high tech kids a unique and memorable special occasion that brings Nickelodeon characters to life."

The new Nickelodeon Magical Adventure Series with SpongeBob SquarePants, Dora the Explorer and Diego features custom-created games and personalized content using information provided by the parent or gift-giver during the ordering process. Each Magical Adventure will retail for $19.99 online at Giftventure (www.giftventure.com) and at select retailers in time for holiday gift-giving adventures.

The new partnership with Nickelodeon represents the latest major licensing agreement announced by Giftventure to-date in 2009. A creative young entrepreneur who searched for clever ways to make gifts for his three nieces exciting and memorable founded Giftventure in 2006.


ABOUT GIFTVENTURE
Giftventure (www.giftventure.com) makes every gift magical with a one-of-a-kind personalized treasure hunt designed just for your child. Custom-created with details you provide, your child’s Giftventure arrives by mail as a series of three keepsake letters. A character you choose guides your child through an exciting, educational journey with personalized puzzles and games. The solutions eventually lead to your hidden gift. The brainchild of a devoted and entrepreneurial uncle, Giftventure makes your birthday, Christmas or special occasion gifts even more memorable by wrapping your gift in adventure.


ABOUT NICKELODEON
Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 99 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).


Contact:
Sheliah Reynolds
For Giftventure
720.289.4739
sreynolds@resonatecomm.com

Tori Fernandes
Nickelodeon
212.846.4942
Tori.fernandes@mtvstaff.com